A nonprofit matching professional women with volunteer opportunities.

Andrea from WOC

Andrea Ziel, Executive Director of WomenOnCall, during the research sprint that lead to a website rebranding.

Project Highlights

  • The ongoing, long-term relationship with WomenOnCall's team allowed me to serve as their product manager over many years
  • My background in nonprofit technology was well suited to help the client prioritize their needs within their budget
  • I served as a technical advisor to prepare WomenOnCall for their merger with Chicago Cares
  • I continued to provide value through strategic planning after the merger


WomenOnCall (now part of Chicago Cares' Skills for Good) connects professional women with nonprofits looking for volunteers with specific skills and industry experience. In 2014, Table XI built them a platform that matched nonprofits with volunteers best-suited for their projects, powered by an algorithm crunching location, skills and interest. I began working with them in 2015 when their project strategist was on maternity leave, and I loved working with them so much I kept them! They remained my client through their merger with Chicago Cares. 

As a small nonprofit, I advised WomenOnCall with their digital strategy by serving as their product owner, as well as project manager. Together, we:

  • Conducted a lean user research sprint focused on specific personas
  • Updated the user flows to improve conversion goals
  • Refreshed their website branding 
  • Improved analytics tracking using Google Analytics and Mixpanel
  • Continued improving their backend administrative tools
  • After their merger, we collaborated with their vendor to help them build a similar user experience 
  • Performed QA for their new application
  • Retained key administrative functions in place while public facing site was migrated
  • Migrated content after their merger

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